Our Honest Value brand gets closer to what our customers need without compromising on the values they care about.
We're adding a further 33 products to our Honest Value, on top of the 58 we launched in November - meaning customers can now get hold of great quality at a fair price on over 90 lines.
It's not just about value, it's about values.
Our Honest Value range gets right to the heart of what makes the Co-op different. We believe every customer should be able to buy great quality products at a fair price without compromising on the issues they care about.
Customers can snag a 500g Honest Value Beef Mince at £1.80, 100% British, our Honest Value Toilet Tissue at only £1.25, FSC-approved or make themselves a brew with an 80 pack of our Honest Value Tea Bags, Fairtrade at only £0.80.
What Ali Jones (Customer Director) has to say about Honest Value
“At Co-op we believe that everyone should have access to good-quality food at reasonable prices, and our Honest Value range really does deliver on this belief,
“We’re thrilled to announce the expansion of Honest Value, both in terms of range and availability. The products we launched in November are also now in more stores, and there are over a thousand stores that have 30 or more lines available to purchase. This move is just one of the many ways in which we’ll help our members and customers save money in 2021.
“Honest Value is proudly Co-op and the products in the brand are true to our sourcing, ethical, and policy standards. The range has great prices, with the benefit of our great values.
What this means to suppliers
We're connecting with what customers need during a challenging time. This launch will be supported by a campaign with our partners Lucky Generals, including a in-store, outdoor and digital outputs. The campaign is sure to draw new and existing customers through our doors.
We launched this campaign through our new 'accelerated development pipeline' - ask your Buyer to find out more.
Want to learn more about Honest Value? Check out this video from Kerri Fiddler and our chefs in our new Foodology kitchen.
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